Public Health / Advocacy

Public Health Advocacy Platform

CREA Foundation needed a regional advocacy platform for public-health work in Latin America. The content involved tobacco taxation, prevention messaging, policy context, and civic action.

My work focused on making that material easier to navigate and present as a credible digital experience.

Project Overview

The client needed a digital platform for public-health advocacy across Latin America. The main need was to organize complex material into a site that could explain the issue, support credibility, and guide people toward action.

My Role

I worked on information architecture, UX/UI design, narrative structure, Figma Make iteration, and hands-on implementation support.

The Challenge

The main challenge was making serious policy and public-health content readable without simplifying it so much that it lost credibility.

Design Process

I started by organizing the content and page structure. Then I shaped the interface direction and key narrative path. Finally, I supported the transition from design exploration into implementation.

Solution

The solution created a clearer advocacy website structure with focused content sections, a more readable story, and an implementation path that could support the public-health material.

Depth

What was complex about CREA Foundation, and what I helped clarify.

What was complex

The subject matter combined policy, public-health data, prevention messaging, and civic action.
The experience needed to feel credible without becoming dense.
The project needed to move quickly from structure into implementation support.

What I helped clarify

The information architecture and content sequence.
How public-health material could become a readable digital experience.
A practical workflow from interface direction into implementation.

Value created

Created a clearer advocacy experience and implementation structure for a serious public-health platform.

Solution visuals

Screens and visual references from CREA Foundation.

**Homepage**CREA Foundation homepage with interactive video quiz

**About**CREA Foundation organization stats and social links

**Campaign**CREA Foundation Latin America map and campaign materials

**Content**CREA Foundation tabbed educational content section

**Advocacy**CREA Foundation advocacy section with photo gallery

**Messaging**CREA Foundation infographic and key message section

Design highlights

What changed in the experience.

Simpler information architecture

Clearer advocacy narrative

Readable content hierarchy

Figma Make iteration

Implementation support

Outcome

The work delivered a more organized platform foundation for the advocacy effort and gave the project a clearer structure for future content updates.

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