About
Senior product design with a systems operator mindset.
I work where product direction, interface complexity, business pressure, and implementation reality meet. The useful part is not only making screens. It is making decisions clearer.
Background
I have spent 16+ years designing digital products, interfaces, and systems. Most recently I was Associate Design Director at IQVIA, leading UX direction and design teams of four to twelve designers across enterprise clinical research platforms.
Across SaaS, AI, healthcare, and enterprise work, the common thread is complexity: products with too many moving parts, teams that need clearer product structure, and interfaces that need to become easier to understand, operate, and ship.
Useful for
- Founders turning a product idea into a credible product surface.
- Startups with SaaS workflows, dashboards, AI outputs, or UX debt.
- Teams that need design systems and product structure before scaling UI.
- Recruiters looking for senior product judgment beyond portfolio visuals.
Experience
Selected roles across 16+ years of product and design work.
- 16+Years in product design
- DirectorLeadership level
- 12Designers led
- 5Industries shipped in
- 2024 — Present
Lead Product Designer & ConsultantIndependent Product Design Practice
Product direction and design for AI products, SaaS, and enterprise systems, including BE.ME AI, Predict.Law, and CREA Foundation.
- 2021 — 2024
Associate Design DirectorIQVIA
Led UX direction and design teams of four to twelve designers across enterprise clinical research platforms.
- 2019 — 2022
Lead Product DesignerAbelardo Cuffia
Companion mobile product for precision agriculture, from discovery and field research through handoff.
- 2009 — 2011
Account Service Delivery ManagerHewlett Packard Enterprise
Early-career foundation in large-scale enterprise delivery.
- 2004 — 2019
Product Designer & Web DeveloperFreelance
Designed and built custom WordPress websites for clients, from layout and UX through front-end implementation.
What colleagues say
From hiring managers, peers, and direct reports.
There is absolutely no one who “wants it more” than Facu... Not only delivering world-class design work, but also cultivating client relationships through thoughtful negotiation and early expectation setting. It was this penchant for success that made his promotion to Associate Director a very easy decision.
An exceptional UX Lead with a keen eye for user-centered design... His insights have been instrumental in shaping our product roadmap, leading to improved usability and increased customer satisfaction.
Facu's journey from graphic and web designer to UX Director reflects a seamless integration of creativity and strategy. His charismatic leadership enhances projects with a user-centric approach, making a significant impact on both our team and outcomes.
He is an excellent listener, always eager to assist with any obstacles. Facu is a natural leader, kind, and excels in team collaboration.
Frequently asked
What hiring managers usually ask.
Am I open to full-time roles, or only contract and consulting work?
- Both. The contact form includes options for full-time or contract roles as well as project-based consulting, and my current work spans an independent practice alongside past full-time leadership roles like Associate Design Director at IQVIA.
Do I work remotely, or only on-site?
- Remote, embedded with product and engineering teams. Recent and current engagements (BE.ME AI, Predict.Law, CREA Foundation, IQVIA) were run this way.
What industries and product types do I specialize in?
- AI products, complex SaaS, and enterprise systems, with direct experience across healthcare, legal tech, public health, precision agriculture, and public-sector platforms, five industries in total across a 16+ year career.
How quickly do I respond to inquiries?
- I read every message personally, typically replying within one or two business days.