Morfosis – Online Store
Morfosis Jeans, a clothing company from Buenos Aires
UX Designer and WordPress Developer
Visual Design Direction
User Interface Design
User Experience Design
WordPress Development and Testing.
The website was outdated, the technology used at that moment was HTML with FLASH. The client wanted to have a new website, with similar arquitecture of information but with an e-commerce section.
Final users were unable to navigate the website since the main menu was coded on Flash, and no actual browser was able to show it, also the client needed to have a website that was mobile ready.
The client wanted to update their website, as it had a very old technology, and it was defenseless in the event of any hacking attempt. Also, he wanted to add a fully functional e-commerce section.
The Target Audience
This client had 2 groups of users, the end user for their business were mostly women from 20 to 40 and the other group was resellers of their product that were around 25 to 50, Both men and women, who are in charge of the store department.
No navigation menu bar.
Poorly formatted text
Poorly Information Architecture
Needed Adobe Flash in several places of the website
Research shows us in the direction of playing the catalog in one menu item, and some helpful links in the rest of the menu to help resellers to find information..
We presented stackholders with some sketches with the final architecture, and they agreed on the layout.